Rachel Bonistalli Consulting
Marketing Expertise
For me, it starts with people. Who are the people your organization is trying to connect with and what do you hope to achieve through that connection?
As a seasoned marketing leader working for major B2B brands, I’ve seen how the connection with people can get lost resulting in efforts that don’t have the desired business impact. By focusing on strategy and taking a customer-centric approach, I have delivered results while delighting those connecting with a brand.
From starting my career at Ogilvy Public Relations Worldwide in Washington, DC doing public service advertising, branding, and celebrity endorsement programs to going in-house with American Red Cross National Headquarters, EDS/HP, Booz Allen Hamilton, and BMC Software – I have always put the customer first to plan and execute marketing programs that are authentic, memorable, and resonate.
Starting in agency as well as expanding my experience and capabilities within large enterprises and mid-size B2B companies including SaaS, I bring an outside-in point of view to all my work.
Even further, I can turn the requirements that come from across a matrixed organization into innovative strategies and deliverables that achieve priority objectives. With executive presence and fine-tuned listening abilities, I can interpret, translate, and distill the complex into coherent, compelling, and enticing work.
I have over 25 years of delivering excellence to for notable clients and brands. Includes award-winning and transformative programs.
I start with strategy that aligns to core objectives and maps to measurements of impact as opposed to focusing on a volume of tactics.
I leverage my curiosity to make your business my business. I also continuously learn to incorporate current perspectives and new capabilities like AI and machine learning.
We have “two ears and one mouth for a reason” and that’s to listen. I utilize acute listening, analysis, and research to bring insightful solutions to the table.
The details make the difference whether it’s market differentiation or making the best impression. I have a sharp eye and acute focus on details that matter.
From leadership to teams, I listen, learn, and collaborate easily and adeptly. I thrive building trusting and transparent relationships across dynamic program teams and business units.